CEO Series

Helping CEO's demonstrate appreciation and financial respect for their key employees*

Perspectives

by Mark Whitelaw

The STAR Plan^® is a unique program ... the decision to respect the accomplishments of key employees is solely the CEO's.

	Not the CFO's ... there are no costs or financial obligations to the business.
	Not the Benefits Director's ... not a "benefit" in the traditional sense.
	Not the Compensation Committee's ... does not affect compensation today or tomorrow.
	Not the HR Director's ... there are no administrative requirements.

Validating employment to provide access for the key employees may sound simple, but the value is not.

Every business, organization, university, etc. has one individual that is responsible for determining whether savings parity will be offered to all employees. In most businesses that is the CEO.

Solving the Parity Problem - A presentation of the financial parity problem every employer has and how The STAR Plan^® is the CEO's solution.

The following series of articles help that leader gain a better perspective of the significant financial importance of this simple decision.

Restoring an Equal Financial Opportunity Workplace - Remember when qualified plan caps were so high they accommodated almost everyone's contribution needs? The STAR Plan^® restores that equal financial opportunity workplace environment ... by doing virtually nothing.

Treating Key Employees with the Financial Respect they have Earned - The life choices of key employees have earned them access to a more efficient way to accumulate cash and protect their family.

Longevity - A Key Employee's Financial Advantage - Key employees as a group live longer ... that means lower insurance rates ... that has earned them a financial advantage.

Can you afford not to offer savings parity to all your employees? - Offering a level playing field for all employees is not only fair, but good business.

Helping employees caught in the qualified plan trap - CEO's now have two alternatives for helping employees capped in their qualified plan contributions ... addressing parity as a compensation issue for a few, or offer access to all.

Which is better ... Deferring for the rest of your employment, or the rest of your life? - The longer the better. This article demonstrates there is no financial advantage today to an employee participating in a nonqualified deferred compensation plan.

Your Roth Alternative for Your Key People - Compared to the Roth structure, The STAR Plan^® featuring ILI provides greater cash from day one plus added financial protection for your family. A "win-win" alternative for those key people that can't utilize the Roth.

What do you need to do to qualify for a $366,000 bonus? - Based on the average of the key employee's that have signed-up for The STAR Plan^® since 2002, this CEO offer is the financial equivalent of providing each key employee a $366,000 bonus ... at $0 cost to the business.

Helping CEO's offer financial parity to their key employees since 2002

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The STAR Plan® is a Registered Service Mark of Valley View Consultants, Inc.
Last modified: June 29, 2008